RSMR hires industry veteran for head of marketing role

Fund research house RSMR has hired industry veteran James Senior to become head of marketing.

In the newly created role, Senior will work alongside Jon Lycett, business development manager for advisers, and Simon Forrester, business development manager for fund groups.

Senior has worked as a marketer in financial services for almost 30 years.

He spent six years in several roles at Henderson and Janus Henderson, including head of UK wholesale marketing and head of wholesale adviser marketing for EMEA and Latam.

Prior to that he was head of marketing at Ignis before it was acquired by Standard Life Investments and he has also worked for New Star, the London Stock Exchange and Mercury Asset Management.

RSMR ratings are used by over 10,000 financial advisers. The research house also offers a managed portfolio service, which includes risk-rated and responsible portfolios.

See also: RSMR revamps responsible ratings and portfolios

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