Actiance and Hootsuite Partner on Regulatory-Compliant Social Engagement

Actiance, a provider of software for communication compliance, archiving, and analytics, is partnering with Hootsuite, which provides a social media management platform. The companies will integrate their products to enable social marketing, archiving, and compliance solutions for financial services companies—to assist in keeping all social communication compliant with mandates set by regulatory bodies such as FINRA, SEC, IIROC, FCA, GDPR, and MiFID II, and others.

The companies will integrate and co-sell a solution for content moderation, automated archiving, publisher notifications and moderation on LinkedIn, Facebook, and Twitter, enabling organizations working in highly regulated industries to reap the full benefits of these channels.

The partnership is aimed at helping advisors to compliantly engage with clients and prospects through social channels, but also to achieve efficiency gains without fear of sanctions, or of compromising sensitive information, explained Barry Ruditsky, SVP of business development and global alliances, Actiance.

The companies will leverage Hootsuite’s social media management platform,ecosystem, and education along with Actiance’s Socialite—which enables compliance across public social networks—and Alcatraz, its context-aware cloud-based archive, to accelerate digital transformation.

By integrating their solutions, the two companies will enable content created in Hootsuite (posts and comments) to automatically be routed to Actiance Socialite for policy review. Actiance automatically archives content from Hootsuite and natively connected channels into the Actiance Alcatraz Cloud Archive. When content is approved or rejected in Actiance, the publisher in Hootsuite is notified with reason information and latest status. Actiance supports native moderation of LinkedIn, Facebook, and Twitter profiles and will sync approval history to the archive.

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